Yesterday, Apple released a tool for businesses called Apple Business Connect. This free tool allows businesses of any size to create and customize place cards. On the place cards, a business can provide essential information to over a billion Apple users through apps such as Apple Maps, Messages, Wallet, Siri, and others. This is another marketing channel you can use to get your diverse micro or small business in front of more potential customers and increase sales.
Here's a little Q & A that may help to answer questions; you may have about Apple Business Connect.
1. Can I use it even though I don't have a physical address for my business?
Yes. Diverse Hampton Roads doesn't have a physical address however, we have a Google Business Profile and will be utilizing Apple Business Connect. When we set up Google, we input the Hampton Roads area as the location we provide service.
2. Is it like Google Business Profile?
Yes, it is very similar.
3. Why should I use it if I'm already using Google Business Profile?
Ask yourself...do you want to get your business in front of as many people as possible? Not everyone uses Google to search or Google Maps for directions. If you add your diverse micro or small business to Apple Business Connect, you open your business to more potential customers. This can pave the way toward more growth for your diverse micro or small business.
4. Do I have to have an Apple ID to use Apple Business Connect?
Yes. However, if you don't have one, you can sign up for an account here: Apple Business Connect Website.
5. Is it possible to post visuals, media, goods, services, and announcements similar to what I can with my Google Business Profile?
Yes, visit the link above to learn about the features and potential of the tools.
To sum up, I know you might feel overwhelmed with another tool to use when you can barely keep up with the ones you are using now for your diverse micro or small business. However, you owe it to the growth of your business to utilize all possible marketing channels to increase your business's visibility. If you need help getting set up, please feel free to reach out.
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