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Posted 03/21/2023 in DHR Blog Posts

Mindful Entrepreneurship: How to Build a Business with Intention


Mindful Entrepreneurship: How to Build a Business with Intention

Hey there, fellow micro and small business owners! Are you feeling stuck in the day-to-day grind of running your business and feeling like you're not making any progress toward your ultimate goals? I've been there. That's why I've found it so important to be intentional in building my business.

In his book, “Get Intentional,” Aniisu K Verghese Ph.D., says: 

“Get Intentional is our ability to be grounded, stay the course, and be honest and centered. It is about overcoming the hurdles that come along the way. It is also about knowing the pitfalls of life, learning to avoid them, and getting up and moving ahead when failing or falling.

Be true to yourself and find joy in what you want to do. It is the inner strength that comes from our internal compass which directs us in a way we get things right.”

The "Get Intentional" philosophy can be utilized in building your business by setting specific goals, staying focused on your target market, and constantly seeking new growth opportunities. In this blog, I will share with you some effective strategies I've learned for building a business with intentionality. Whether you're just starting or looking to take your business to the next level, these tips will help you stay on track and make progress toward your goals. So let's dive in and start building!


The 10 tips for business building with intentionality:


1. Introduction: Importance of Intentionality in Business Building

Intentionality is crucial when it comes to building a small business. It is what separates successful entrepreneurs from those who struggle to thrive. In the subsequent sections, we will discuss the importance of knowing your core values, aligning your business and life goals, prioritizing and solving problems, thought leadership, incremental development, and networking. All of these elements are built on a foundation of intentionality. Being intentional means being purposeful, consistent, and mindful in every action you take. It helps you stay focused on your goals and creates a roadmap that leads to success. With a strategic mindset, and by avoiding common myths like constant working hours, micro and small business owners can take control of their journey and put their plans into action. By embracing intentionality, even the smallest of businesses can achieve great success.


2. Defining Your Core Values in Business

Defining your core values is an essential step in building your business intentionally. It involves identifying the guiding principles and fundamental beliefs that shape your business's culture and how you interact with others. By aligning your values with everything you build within your business, you can create a strong sense of purpose that motivates both you and your team. To define your values, brainstorm with trusted team members and create a list of traits or qualities that deeply align with your business's goals and priorities. These values should be inherently sacred to you and should never be compromised, even during challenging times. By having a strong set of core values, your business can foster a positive corporate culture that contributes to your overall success.


A notepad that says Core Values with a pen and coffee cup beside it.


3. Understanding Your Business & Life Goals, and Aligning Them

Understanding your business and life goals is crucial to building a successful micro or small business. As previously noted, prioritizing what you are good at and solving problems are key steps in achieving those goals. But it's equally important to align those goals with your core values and personal life goals. By doing so, you will emotionally connect with your decisions and stay on course. This means taking intentional action towards building the business you want while also maintaining balance in your personal life. Remember, success is not just about the bottom line, but about fulfilling your overall vision and purpose. By staying true to your core values and aligning your business and personal goals, you can achieve long-term success and fulfillment.


4. Prioritizing What You're Good At and Solving Problems

To be intentional while building a business, it is important to prioritize what you are good at and to solve problems before they impact your customers. By delegating or outsourcing work that doesn't fit your criteria of "impactful work," you can focus on your strengths and make the most of your workday. Additionally, investing in training and supporting your customer service team can ensure that problems are solved quickly and effectively. By aligning your goals with your core values and developing a strategic mindset, you can prioritize opportunities and eliminate time-wasters in your life. This approach not only leads to a more productive and successful business but also a more fulfilling and enjoyable journey. 


The work problem and solutions are being written on a piece of paper.


5. Focusing on Thought Leadership for Building Authority and Expertise

Focusing on thought leadership is an essential step to building authority and expertise in your micro or small business. Establishing yourself as a thought leader requires authenticity, consistency, and diligence in creating and sharing valuable content. By providing unique perspectives and adding value to your audience, you can build trust and credibility in your industry. However, before jumping into thought leadership, it's crucial to define your core values, understand your goals, and prioritize what you're good at. By embracing incremental development and developing a strategic mindset, you can avoid the myth of constant working hours and stay intentional in your business-building journey. Nurturing relationships and networking are also vital aspects of building your authority and expanding your reach. By putting your plan into action and staying intentional, you can become a successful thought leader in your niche and grow your business.


6. Embracing Incremental Development: Taking One Step at a Time

Another important aspect of being intentional in building your business is embracing incremental development. Building a successful business doesn't happen overnight, but rather it's a process that requires consistent effort and patience. You take one step at a time toward what you have set out to achieve.  By breaking down your bigger goals into smaller, achievable tasks, you're able to measure your progress and maintain motivation. It's important to remember that success is not a destination, but a journey full of small victories. Approaching your business with this mindset will help you stay on track and build a strong foundation for growth.


Man working up a flight of stairs


7. Developing a Strategic Mindset for Success

Developing a Strategic Mindset for Success is a crucial step in building a successful business. By intentionally crafting a stand-out strategy, entrepreneurs can position themselves for success and growth. It begins with intentional goals, which help them to focus and prioritize their efforts. They should look for game-changing information at the periphery of their industry to stay ahead of the curve. Additionally, strategic thinking is essential for analyzing critical factors and variables that will influence their business's success. This mindset shift requires cultivating a growth mindset by becoming aware of areas of improvement and addressing weaknesses. Entrepreneurs should always seek to add value to their customers, as customer value is at the core of any successful business. To achieve this, they must also remain open to learning and taking small incremental steps toward their goals. By avoiding the myth of constant working hours and nurturing relationships and networking, entrepreneurs can cultivate a mindset that's focused on intentional and sustainable growth.


8. Avoiding the Myth of Constant Working Hours to Build Your Business

In today's fast-paced business world, it's easy to fall prey to the myth of constantly working long hours to build your business. However, this approach can quickly lead to burnout and a lack of focus on what's truly important to you and your business. Instead, intentional business builders recognize the value of time management and prioritize their work-life balance. By setting boundaries and creating a schedule that works for your unique situation, you can achieve success without sacrificing your well-being. Remember, growing your micro or small business is a marathon, not a sprint. Taking breaks and caring for yourself will ultimately lead to greater productivity and success in the long run.


A balanced scale with work on one side and life on the other.


9. Nurturing Relationships and Networking for Business Growth

Building and nurturing relationships is integral to business growth. In the context of micro or small businesses, networking is an invaluable tool for building connections, establishing credibility, and accessing opportunities. These connections are strengthened by showing appreciation, supporting the successes of others, and engaging frequently. Additionally, reciprocity and intentionality are also essential aspects of networking, and offering help to others can be a powerful way to establish trust and collaboration. By prioritizing building relationships and communities, small businesses can thrive and reach new heights.


10. Putting Your Plan into Action: Tips for Staying Intentional in Your Business Building Journey

After defining core values, understanding business and life goals, prioritizing strengths, focusing on thought leadership, embracing incremental development, developing a strategic mindset, nurturing relationships, and networking, it's time to put your plan into action. Tip number 10 for staying intentional in your business-building journey involves taking consistent action toward your goals. It's about staying committed and consistent even when you don't see immediate results. It's about breaking down your goals into smaller action steps and focusing on completing them one at a time. It's about showing up every day and being accountable for your progress. It's also important to stay open to feedback and make adjustments when necessary. By staying intentional and focused on your plan, you will eventually see your efforts pay off and your business grows into the successful venture you envisioned it to be.

These strategies have been a huge help to me and I hope they bring value to you as you continue to build your business.