How to Craft A Winning Go To Market Story

Event Details

Date and Time

Thursday, October 17 · 3 pm - 4 pm EST

Location

Online

Description

Identifying your unique brand identity and communicating a differentiated value proposition are key challenges for businesses of all shapes and sizes. This is especially true for startups and small businesses, launching a new product or service. That’s why crafting a story that your target audience connects with is crucial to setting your business apart from the competition and driving go-to-market momentum!

The Nasdaq Center is delighted to host Laura Nespoli, Founder and Strategic Storyteller at Meshin Movement and Strategy Leader at Article Group, to demonstrate how to communicate your unique value in a story that will resonate meaningfully with your target audience in the context of their segment and differentiated from competition. You’ll walk away with actionable insights on creating a compelling narrative that engages your target audience across marketing channels and customer touchpoints to support overall go-to-market success!

Key Takeaways:

• Learn the foundational elements to build a successful go-to-market story.
• Understand how the story shifts depending on which marketing channels you’re leveraging and which stakeholders you’re communicating with.
• Understand how to identify where in the customer journey they need to hear the go-to-market story in order for them to fulfill your call to action.
  
  

Registration:https://www.eventbrite.com/e/how-to-craft-a-winning-go-to-market-story-tickets-1016742432987

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