Starting and scaling a product-based business can feel overwhelming, especially when working with limited capital. For founders, navigating everything from customer profiling to pricing strategies requires focus, creativity, and a willingness to learn from both successes and setbacks. Thankfully, with the right tools and insights, growing your business on a budget is entirely possible.
The Nasdaq Center is excited to be joined by La'Daska Mechell, President and Executive Director at LM Foundations and Founder at LADASKA MECHELLE and The LM Factory, to help you build a strong foundation for success by exploring key strategies for understanding your customers, analyzing the competitive market, and strengthening your positioning. Learn step-by-step approaches to creating an effective pricing strategy, leveraging good credit (or improving bad credit), and bootstrapping your way to profitability—all without outside capital. Join us to learn how to launch and scale your product-based business on a budget!
Key Takeaways:
Learn how to conduct customer profiling and competitive market analysis to stand out and succeed.
Discover actionable strategies for leveraging good credit, improving bad credit, and creating a pricing strategy that drives profitability.
Gain insights into how to build and scale your business without outside capital, including opportunities to seize and pitfalls to avoid.